Overview:

Kraya Beauty, a skincare brand, approached me to design a modern and engaging landing page for their flagship product, Jasmine Face Oil. The goal was to create a visually appealing and intuitive website that effectively communicated the product’s benefits while enhancing the user’s shopping experience.

Challenge:

The client wanted a clean, minimalistic design that emphasized the natural qualities of the product, focusing on its key features such as intense moisturization and the calming essence of jasmine. Additionally, they aimed to increase customer engagement and encourage conversions through clear messaging and strong call-to-actions.

Solution:

1. Visual Design:

   • A fresh and soothing color palette, combining soft greens and neutrals, was selected to align with the product’s natural ingredients.

   • The main banner featured a bold tagline, "Glow Naturally with the Essence of Jasmine," paired with an image of the face oil in use, immediately highlighting the product's key selling points.

   • The product's packaging was showcased prominently to ensure brand recognition.

2. User Interface (UI):

   • The layout was kept clean and easy to navigate, allowing users to focus on the product and its benefits.

   • Clear typography was used for headings and buttons, making the "Free Shipping Worldwide" offer and navigation options highly visible.

   • A prominent product section featured images of the Jasmine Face Oil in different views, offering users a close-up and detailed look.

3. User Experience (UX):

   • Simple, intuitive navigation enabled users to explore product details and make purchases with minimal effort.

   • The website's design incorporated strong CTAs like "Scroll Down To Know More" and "Free Shipping Worldwide" to guide users towards conversion.

   • The imagery and messaging were strategically placed to create a sense of trust and relaxation, aligning with the skincare product's promise of nourishment and rejuvenation.

Outcome:

The Kraya Beauty landing page successfully combined aesthetic appeal with functionality, providing users with an engaging and effortless shopping experience. The balance of natural visuals and clear messaging helped reinforce the product's value proposition, ultimately increasing user engagement and supporting Kraya's brand positioning in the beauty market.